Privacy Policy
Welcome to Lifestore.pk (“Website” or “Lifestore”). This Privacy Policy outlines how we collect, use, and disclose your Personal Information when you visit or make a purchase from the Website.
Collecting Personal Information
When you access the Website, we gather specific information about your device, interactions with the Website, and details needed to process your purchases. We may also obtain additional information when you contact us for customer support. Throughout this Privacy Policy, we refer to any data that can uniquely identify an individual as “Personal Information.” Below is a breakdown of the Personal Information we collect and the reasons behind it.
Device Information
- Examples of Personal Information collected: web browser version, IP address, time zone, cookie data, your activity on the Website, search terms, and interactions.
- Purpose of collection: to optimize website display, analyze site usage for improvements, and enhance the user experience.
- Source of collection: collected automatically through cookies, log files, web beacons, tags, or pixels.
- Disclosure for business purposes: shared with our processor Lifestore.
Order Information
- Examples of Personal Information collected: name, billing address, shipping address, payment details (including credit card numbers), email address, and contact number.
- Purpose of collection: to fulfill our contract by providing products/services, processing payments, arranging shipping, sending invoices/order confirmations, communicating with you, and preventing potential risks or fraud.
- Source of collection: collected directly from you. Disclosure for business purposes: shared with our processor Lifestore.
Customer Support Information
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
Minors
The Website is not intended for individuals under the age of 10. We do not knowingly collect Personal Information from children. If you’re a parent or guardian and believe your child has provided us with Personal Information, please contact us for deletion.
Sharing Personal Information
We share your Personal Information with service providers to facilitate our services and uphold our contractual commitments to you, as detailed above. For instance:
- Our online store is powered by Woocommerce. Learn more about how Woocommerce handles your Personal Information here: [https://woocommerce.com/document/marketplace-privacy/].
- We may share your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.
Behavioral Advertising
As outlined, we use your Personal Information to deliver targeted advertisements or marketing communications that may interest you. For example:
- Google Analytics helps us understand how users engage with the Website. For more about how Google uses your Personal Information, visit: [ https://policies.google.com/privacy?hl=en]. To opt out of Google Analytics, use: [ https://tools.google.com/dlpage/gaoptout].
- We share information about your Site usage, purchases, and interactions with our ads on external websites with our advertising partners. Some of this information is shared directly, while cookies and similar technologies are also employed (based on your location and consent).
To learn more about targeted advertising, visit the Network Advertising Initiative’s educational page: [http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work].
You can opt out of targeted advertising through the following:
- FACEBOOK – [ https://www.facebook.com/settings/?tab=ads]
- GOOGLE – [ https://www.google.com/settings/ads/anonymous]
Additionally, access the Digital Advertising Alliance’s opt-out portal: [ http://optout.aboutads.info/].
Utilizing Personal Information
We use your Personal Information to deliver our services, including product sales, payment processing, order fulfillment, and updates about new products, services, and offers.
Legal Basis
In line with the General Data Protection Regulation (“GDPR”), if you’re an European Economic Area (“EEA”) resident, we process your Personal Information based on the following legal grounds:
- Your consent
- Contractual performance between you and the Website
- Compliance with legal obligations
- Protection of your vital interests
- Performance of public tasks or tasks carried out in the public interest
- Our legitimate interests, which do not supersede your fundamental rights and freedoms Data
Retention
We retain your Personal Information for record-keeping purposes after you place an order through the Website, unless you request its deletion. For erasure-related queries, refer to the ‘Your Rights’ section below.
Automated Decision-Making
As an EEA resident, you have the right to object to processing based solely on automated decision-making, which includes profiling if it has a significant impact on you.
While we engage in fully automated decision-making using customer data, our processor Woocoomerce automated decisions aim to prevent fraud and do not significantly affect you.
Services involving automated decision-making include:
- Temporary IP address denylists linked to repeated failed transactions (for a few hours)
- Temporary credit card denylists linked to denylisted IP addresses (up to a few days)
Selling Personal Information
The Website sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).
- Categories of information sold
- Instructions to opt out of sale
- Whether we sell information of minors (under 16) and if affirmative authorization is obtained
- Details about any financial incentive provided to not sell information
Your Rights
GDPR
If you’re an EEA resident, you have the right to access your Personal Information, transfer it to another service, and request corrections, updates, or erasure. For more, contact us via the information below.
Your Personal Information is initially processed in Ireland before being transferred outside of Europe for storage and further processing, including to Canada and the United States. For GDPR-compliant data transfer details, consult Shopify’s GDPR Whitepaper: [https://woocommerce.com/gdpr/].
CCPA
If you’re a California resident, you can access, transfer, correct, update, or request erasure of your Personal Information. For assistance, contact us using the details below.
To appoint an authorized agent for requests, contact us at the provided address.
Cookies
Cookies are small files downloaded to your device when you visit our Site. They enhance browsing experience by remembering actions and preferences (like login and region). Cookies also offer insights into site usage, such as first-time or frequent visits.
Cookies Necessary for Site Functionality
| Cookie Name | Purpose |
| woocommerce_cart_hash | Helps track changes in cart contents/data. |
| woocommerce_items_in_cart | Helps track changes in cart contents/data. |
| wp_woocommerce_session_ | Stores a unique code for each customer’s cart data. |
| woocommerce_recently_viewed | Powers the Recently Viewed Products widget. |
| store_notice[notice id] | Allows customers to dismiss the Store Notice. |
These cookies are vital for the smooth operation of your WooCommerce store. Disabling them could impact the proper functioning of your store’s features and capabilities.
Reporting and Analytics
| Cookie Name | Purpose | Duration |
| tk_ai | Collects internal analytics for website optimization and | Session |
| improvement. | ||
| tk_lr | Collects internal analytics for website optimization and | 1 year |
| improvement. | ||
| tk_or | Collects internal analytics for website optimization and | Session |
| improvement. | ||
| tk_qs | Collects internal analytics for website optimization and | Session |
| improvement. | ||
| tk_r3d | Collects internal analytics for website optimization and | Session |
| improvement. | ||
| tk_tc | Collects internal analytics for website optimization and | Session |
| improvement. | ||
| wc_cart_hash_xxx | Remembers the user’s cart contents. | Session |
| wc_fragments_xxx | Helps the store’s cart functionality. | Session |
| Necessary for the cart to work correctly. | ||
| wc_cart_created | Indicates when cart is created or updated. | Session |
| tk_ai | Stores a randomly-generated anonymous ID. | 2 years |
| tk_qs | Stores a unique ID that represents the current session. | Session |
| tk_r3d | Stores a unique ID that represents the current session. | Session |
| tk_tc | Collects internal analytics for website optimization and | Session |
| improvement. | ||
| tk_lr | Collects internal analytics for website optimization and | 1 year |
| improvement. | ||
| tk_or | Collects internal analytics for website optimization and | Session |
| improvement. | ||
| wp_woocommerce_session_ | Contains a unique code for each customer’s cart data. | 2 days |
| woocommerce_recently_viewed | Powers the Recently Viewed Products widget. | Session |
Please note that these cookies are utilized for various reporting and analytical purposes in WooCommerce. They assist in understanding website performance, user interactions, and optimizing the overall user experience. The duration mentioned is an approximate time frame for how long the cookies remain active.
Cookie persistence, whether “session” or “persistent,” depends on your browsing duration. Session cookies last until browsing ends, while persistent cookies expire or are deleted. Our cookies are mainly persistent and expire between 30 minutes to two years from downloading.
Cookies are manageable in various ways, but disabling them can limit site access. Most browsers accept cookies automatically; modify settings in browser controls (often under “Tools” or “Preferences”) to accept/reject cookies. Learn more at www.allaboutcookies.org.
Please note that some cookies are essential for site functionality. Blocking them might affect user experience, and some site features may be unavailable.
Most browsers accept cookies automatically; modify settings in browser controls (often under “Tools” or “Preferences”) to accept/reject cookies. Learn more at www.allaboutcookies.org.
Please note that blocking cookies may impact user experience, and some site features may become unavailable.
“Do Not Track”
Our data collection and usage practices remain unaffected by “Do Not Track” signals as industry consensus on how to respond is absent.
Changes
We may update this Privacy Policy periodically for operational, legal, or regulatory reasons. For instance, changes to our practices may trigger updates.
Contact
For queries, complaints, or more information about our privacy practices, contact us via email at [info@lifestore.pk]. Unhappy with our response? Lodge a complaint with the relevant data protection authority.